France to reposition itself as world leader in the ski market
Category: Finance > Finance | 01st Aug, 2012
France currently has approximately 55 million ski days. The USA is currently clocking up 60 million ski days. France Montagnes has decided to change all that. France Montagnes is a group of French mountain professional organisations founded in 2010. Made up of the ESF (Ecole de Ski Francais), Domaine Skiables de France and the Association Nationale des Maires des Stations de Montagne their function is to promote French mountain resorts. During their recent meeting in Morzine, the director of the association Jean-Marc Silva set the objective of over taking USA and becoming world leader in the ski market. He said. 'For two years now the USA have passed ahead of France in the ski market. Our objective now is to work collectively to regain market share.' With a global budget of 3.5 million the France Montagnes association will utilise a variety of different marketing campaigns and events, such as the Fête du Ski and the Fete de la Montagne, to attract more skiers to resorts in France.
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